SPIDER MARKETING is a marketing agency that has experience and success in development strategically targeted marketing campaigns.
We focus on understanding why your customers should buy your product or service to make sure the key messages of marketing campaign will have impact and will increase awareness and sales.
Check out some of our work and contact us to discuss how we can develop a successful marketing campaign for your products or services.
#1 It is important to cater for a range of consumer groups
Spider Marketing can identify the various key consumer groups that live within easy driving time of retail stores and identify their buying and spending behaviour.
Castello Hotel Group engaged Spider Marketing to run a number of marketing workshops with key staff members to develop marketing plans per hotel based on the key consumer groups in each area and the needs of each group. This lead to new activities being introduced for each hotel which were successful in attracting new customers.
Contact us to discuss how we could develop a marketing campaign for:
- Retail franchise groups to access
- Food & liquor buying groups to deliver
- Building on line customer networks
- Driving store traffic
4 STEPS of creating a successful Spider Marketing Campaign
01 YOUR CUSTOMER
Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.
A 'DNA' of the ideal target customer is developed and demographic data is used to identify key geographic locations to target.
02 YOUR PRODUCT
We determine what the competitive advantage of your product or service is and what would encourage a customer to switch from a competitor's product or service that they are currently buying.
03 CREATIVE CAMPAIGN
A Creative Brief is presented highlighting key messages to be communicated to the target customers.
The Spider Marketing creative team develop a range of communication options to consider and modify.
04 LAUNCH AND TRACK
Once the campaign has been finalised the various elements are launched for maximum impact.
The results of the marketing campaign are tracked against its agreed targets and objectives.
#2 Messages to customers need to be personal & relevant
Spider Marketing can use the latest SMS or digital technology to create campaigns and deliver key messages to customers.
Healthnotes was a new service launched throughout Australia and New Zealand in 2010 which allows Pharmacies to SMS their customers with personal messages when repeat prescriptions are ready to be collected.
Spider Marketing developed the branding and communication campaign for Healthnotes which now helps consumers to keep up to date with their medication and increased store traffic for chemists by up to 44%.
Contact us to discuss how we could develop a marketing campaign for:
- Keep your customers informed via SMS
- Driving customer traffic to your business
- Communicate effectively on line with your customers
- Grow consumer social networks
4 STEPS of creating a successful Spider Marketing Campaign
01 YOUR CUSTOMER
Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.
A 'DNA' of the ideal target customer is developed and demographic data is used to identify key geographic locations to target.
02 YOUR PRODUCT
We determine what the competitive advantage of your product or service is and what would encourage a customer to switch from a competitor's product or service that they are currently buying.
03 CREATIVE CAMPAIGN
A Creative Brief is presented highlighting key messages to be communicated to the target customers.
The Spider Marketing creative team develop a range of communication options to consider and modify.
04 LAUNCH AND TRACK
Once the campaign has been finalised the various elements are launched for maximum impact.
The results of the marketing campaign are tracked against its agreed targets and objectives.
#3 Make it clear what the benefits are to the end user
Spider Marketing develops strategies to highlight the ideal consumers or companies to target for new online services.
Poste Haste engaged Spider Marketing to develop a campaign including a new website, enewsletter, SEO, brochures and presentation material to highlight the benefits of its on line Myfreight management system that significantly streamlines the day to day management of a company's complex freight requirements.
Contact us to discuss how we could develop a marketing campaign for:
- Attracting the right type of customers for your product or service
- Business to Business campaigns
- New products or service launches
- Expanding into new overseas markets
4 STEPS of creating a successful Spider Marketing Campaign
01 YOUR CUSTOMER
Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.
A 'DNA' of the ideal target customer is developed and demographic data is used to identify key geographic locations to target.
02 YOUR PRODUCT
We determine what the competitive advantage of your product or service is and what would encourage a customer to switch from a competitor's product or service that they are currently buying.
03 CREATIVE CAMPAIGN
A Creative Brief is presented highlighting key messages to be communicated to the target customers.
The Spider Marketing creative team develop a range of communication options to consider and modify.
04 LAUNCH AND TRACK
Once the campaign has been finalised the various elements are launched for maximum impact.
The results of the marketing campaign are tracked against its agreed targets and objectives.
#4 Strong marketing campaigns rely on a consistent message being delivered thru a variety of mediums
Consumers or customers can be exposed to a various messages about your product or service thru a variety of mediums.
Mediums can include websites, advertising material, in store campaigns, signage, on line material, product packaging, 3rd party endorsements, staff recommendations or feedback from other consumers. It is critical that there a strong consistent message being delivered every time.
Contact us to discuss how we could develop a marketing campaign for:
- Deliver a clear and consistent message to a target audience
- Cut thru with impactful creative material
- Differentiate your product or service from your competitors
- Ensure your website attracts and holds visitors
4 STEPS of creating a successful Spider Marketing Campaign
01 YOUR CUSTOMER
Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.
A 'DNA' of the ideal target customer is developed and demographic data is used to identify key geographic locations to target.
02 YOUR PRODUCT
We determine what the competitive advantage of your product or service is and what would encourage a customer to switch from a competitor's product or service that they are currently buying.
03 CREATIVE CAMPAIGN
A Creative Brief is presented highlighting key messages to be communicated to the target customers.
The Spider Marketing creative team develop a range of communication options to consider and modify.
04 LAUNCH AND TRACK
Once the campaign has been finalised the various elements are launched for maximum impact.
The results of the marketing campaign are tracked against its agreed targets and objectives.
#5 A successful marketing campaign starts with a detailed creative brief
It doesn't matter what the product is, detailed information about who buys a product, why they buy it, how often they buy it and where they buy it from is needed to construct a detailed creative brief.
Who buys it for them, which other similar products do they buy and which important factors influence a buying decision are all critical to determine what key messages need to be highlighted in any marketing campaign.
Spider Marketing has conducted consumer research for a number of customers that has provided key insights that have been used in the development of successful marketing campaigns.
Contact us to discuss how we could develop a marketing campaign for:
- Entering into new markets
- Refreshing an existing product or service
- Getting cut thru into a marketing campaign
- Finding new customers
4 STEPS of creating a successful Spider Marketing Campaign
01 YOUR CUSTOMER
Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.
A 'DNA' of the ideal target customer is developed and demographic data is used to identify key geographic locations to target.
02 YOUR PRODUCT
We determine what the competitive advantage of your product or service is and what would encourage a customer to switch from a competitor's product or service that they are currently buying.
03 CREATIVE CAMPAIGN
A Creative Brief is presented highlighting key messages to be communicated to the target customers.
The Spider Marketing creative team develop a range of communication options to consider and modify.
04 LAUNCH AND TRACK
Once the campaign has been finalised the various elements are launched for maximum impact.
The results of the marketing campaign are tracked against its agreed targets and objectives.
#6 Not all buying decisions are made on price alone
Spider Marketing has developed brand and communication campaigns for building products that compete against a number of unbranded generic products.
Tontine Insulation engaged Spider to develop a marketing campaign including website, enewsletter, SEO, brochures and presentation material to highlight the product benefits of its range of thermal and acoustic insulation products. The campaign identified a range of target customer groups that required key messages to be delivered in an easy to understand method. The number of visitors to the Tontine Insulation website has increased significantly which has lead to sales leads and new customers.
Contact us to discuss how we could develop a marketing campaign for:
- Communicate with existing customers via enewsletters
- Build the number of visitors to your website
- Track how new visitors find your website
- Target potential new customers
4 STEPS of creating a successful Spider Marketing Campaign
01 YOUR CUSTOMER
Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.
A 'DNA' of the ideal target customer is developed and demographic data is used to identify key geographic locations to target.
02 YOUR PRODUCT
We determine what the competitive advantage of your product or service is and what would encourage a customer to switch from a competitor's product or service that they are currently buying.
03 CREATIVE CAMPAIGN
A Creative Brief is presented highlighting key messages to be communicated to the target customers.
The Spider Marketing creative team develop a range of communication options to consider and modify.
04 LAUNCH AND TRACK
Once the campaign has been finalised the various elements are launched for maximum impact.
The results of the marketing campaign are tracked against its agreed targets and objectives.
#7 Existing customers may not be fully aware of other products you sell that may be of interest to them
Regardless of your product or service, the only 2 ways to increase sales revenue is to increase sales to your existing customers or to find new customers.
How much of your current marketing campaigns are focused on your existing customers and how well do you know their needs? Spider Marketing can help you segment your current customers and develop relevant offers and campaigns to them.
Hoshizaki Lancer engaged Spider Marketing to develop a direct marketing campaign that communicated their full product range to their segmented customer base.
Contact us to discuss how we could develop a marketing campaign for:
- Delivering relevant messages to targeted customers
- Building awareness of customers' buying preferences
- Developing direct dialogue with consumers
- Building a stronger relationship with customers and consumers
4 STEPS of creating a successful Spider Marketing Campaign
01 YOUR CUSTOMER
Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.
A 'DNA' of the ideal target customer is developed and demographic data is used to identify key geographic locations to target.
02 YOUR PRODUCT
We determine what the competitive advantage of your product or service is and what would encourage a customer to switch from a competitor's product or service that they are currently buying.
03 CREATIVE CAMPAIGN
A Creative Brief is presented highlighting key messages to be communicated to the target customers.
The Spider Marketing creative team develop a range of communication options to consider and modify.
04 LAUNCH AND TRACK
Once the campaign has been finalised the various elements are launched for maximum impact.
The results of the marketing campaign are tracked against its agreed targets and objectives.
#8 Traditional Sales Techniques may not be relevant
to modern day consumers
Consumers have access to so much information on line that the role of a retail sales person has changed significantly and may no longer be a case of just 'doing a deal'.
Also the layout of stores, as well as car dealerships, now needs to reflect the fact that consumers may have different needs when they visit. The on line and off line consumer experience needs to be consistent.
Spider Marketing has assisted clients to relay their store to reflect the changing needs of their customers.
Contact us to discuss how we could develop a marketing campaign for:
- Provide consumers with a memorable retail experience
- Build a lasting relationship with your customers
- Communicate effectively on line with your customers
- Get a better return on your advertising spend
4 STEPS of creating a successful Spider Marketing Campaign
01 YOUR CUSTOMER
Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.
A 'DNA' of the ideal target customer is developed and demographic data is used to identify key geographic locations to target.
02 YOUR PRODUCT
We determine what the competitive advantage of your product or service is and what would encourage a customer to switch from a competitor's product or service that they are currently buying.
03 CREATIVE CAMPAIGN
A Creative Brief is presented highlighting key messages to be communicated to the target customers.
The Spider Marketing creative team develop a range of communication options to consider and modify.
04 LAUNCH AND TRACK
Once the campaign has been finalised the various elements are launched for maximum impact.
The results of the marketing campaign are tracked against its agreed targets and objectives.
#9 Companies value a range of benefits that
Sporting Bodies can offer
Spider Marketing can assist Sporting Bodies to attract support from companies from a number of different markets by identifying benefits that will be of value.
Spider was involved in developing a marketing strategy to connect Hockey Australia and Cricket Victoria with potential new sponsors in both Australia and India.
Contact us to discuss how we could develop a marketing campaign for:
- Leverage the exposure that can be offered in new markets
- Track the benefits of partnering relationships
- Build consumer networks and databases
- Turn passion into sales
4 STEPS of creating a successful Spider Marketing Campaign
01 YOUR CUSTOMER
Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.
A 'DNA' of the ideal target customer is developed and demographic data is used to identify key geographic locations to target.
02 YOUR PRODUCT
We determine what the competitive advantage of your product or service is and what would encourage a customer to switch from a competitor's product or service that they are currently buying.
03 CREATIVE CAMPAIGN
A Creative Brief is presented highlighting key messages to be communicated to the target customers.
The Spider Marketing creative team develop a range of communication options to consider and modify.
04 LAUNCH AND TRACK
Once the campaign has been finalised the various elements are launched for maximum impact.
The results of the marketing campaign are tracked against its agreed targets and objectives.
#10 How to make your beverage stand out in a crowd
Spider Marketing has developed brand and communication campaigns for a range of beverages that deliver a clear message to the target consumers.
Foster's Group Pacific has engaged Spider to rebrand a number of existing beer and spirit brands as well as to create brands for both domestic and export markets. The branding campaigns start with a clear understanding of how the targeted consumers make their beverage selections and which brands are their beverages of choice.
Contact us to discuss how we could develop a marketing campaign for:
- Food or beverage manufacturers
- Developing export markets
- Growing consumer networks
- Building in store presence
4 STEPS of creating a successful Spider Marketing Campaign
01 YOUR CUSTOMER
Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.
A 'DNA' of the ideal target customer is developed and demographic data is used to identify key geographic locations to target.
02 YOUR PRODUCT
We determine what the competitive advantage of your product or service is and what would encourage a customer to switch from a competitor's product or service that they are currently buying.
03 CREATIVE CAMPAIGN
A Creative Brief is presented highlighting key messages to be communicated to the target customers.
The Spider Marketing creative team develop a range of communication options to consider and modify.
04 LAUNCH AND TRACK
Once the campaign has been finalised the various elements are launched for maximum impact.
The results of the marketing campaign are tracked against its agreed targets and objectives.