James Breheny

James Breheny Managing Director

As the founder of Spider Marketing, James has over 25 years marketing experience. After a longstanding career at Foster's and Crown he identified an opportunity in the market for an Agency that could design, implement and analyse marketing campaigns that deliver positive customer experiences.

Over the past decade the agency has expanded with its client base and today has a core focus on digital and online solutions – which is James' passion (aside from the mighty Demons!). He immerses himself with clients and their customers to ensure he and his team fully understand the task and can prepare a comprehensive winning campaign.

previous next
Julian Longbottom

Julian Longbottom Director

Julian's passion is building brands for a global audience based on robust consumer insights. With over 20 years marketing and sales experience with Foster's, IDP Education and the University of Canberra, he has represented international brands in Australia and taken Australian brands to the world.

Leveraging his grounding in market research, Julian knows how to undertake, interpret, report on consumer insights which underpin our strategic, creative and communication recommendations for all our clients, particularly in today's rapidly changing online and digital environment.

previous next
Grant Burgess

Grant Burgess Director.

With a career at some of Australia's biggest 'bue chips' including Target, AFL, and Nylex, Grant brings strategic thinking, creativity, and a pragmatic, results-driven approach.

Grant has marketing and sales leadership experience both locally and overseas in B2C, and B2B. He knows how to engage with customers in manufacturing, retail, sport, and the services; and has worked on both the buying and selling side in addition to collaborating with some of the largest local and international agencies. He has also led teams who have collected advertising awards in the entertainment and retail sectors.

previous next
David Neilson

David Neilson Creative Director

David is passionate about good creative and digital communication. He focuses on finding creative ways for clients' customers to have positive experiences with their brand.

With a strong background in creative design and recipient of a prestigious Quill award from the Melbourne Press Club David drives our creative team.

Having built a 15 year career delivering creative solutions and a strong background in design, brand architecture, digital production, online solutions, and marketing strategy. David also has a good understanding of print media from his time as a Senior Designer with News Ltd.

previous next

4 STEPS of creating a successful Spider Marketing Campaign


Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.

Using proven research methodologies we prepare a 'DNA' of your ideal customer embracing social and demographic data.


We help you understand your competitive advantage and how to leverage it. We recommend and implement techniques to prise Buyers away from your competition, to your product.


A Creative Brief is prepared highlighting the key communication messages and outcomes sought. Our internal Creative team together with our senior team collaborate to digest the Brief and prepare well considered recommendations.


Once you're happy with our campaign recommendations we swing into implementation and execution mode. We monitor, measure, analyse and track the campaign against its agreed targets and objectives.